Airline and Airport Management BSc (Hons)

In this module students will acquire a knowledge and understanding of the range of systems, operational concepts, planning processes, infrastructures and regulations that are required to move people and goods safely by air. It focuses on the movement of passengers/ people as well as the study of the movement of goods (cargo), airports systems and air navigation services providers (ANSPs). Essential to the above is to understand the operational technologies, systems, processes and regulations which all go to providing a sustainable, economically viable and service orientated experience for customers and or stakeholders. This module builds upon subject areas taught in L4 (first year) such as Introduction to Air Transport Management and Air Passenger Experience and is designed to both broaden and deepen knowledge and understanding in these areas.

This module aims to provide you with a knowledge of accident and incident investigation procedures and regulations. Through the use of case studies and group work, it will present the fundamentals of accident and incident investigation and provide you with the knowledge to understand, if not to participate, in an investigation.

This module will examine and analyse historical technological developments and focus on contemporary technologies and how they are being utilised and could be utilised in the future, by 3 of the main sectors within the aviation industry – airlines, airports and aircraft manufacturers.

In this module, you will explore talent management, which has become an area of significant importance in international HR practice, as retaining excellent employees plays an important role in the strategic competitiveness of an organisation. You will develop your understanding of the requirements for entrepreneurial leadership, which is essential in enabling the dynamic capabilities of the organisation. This module aims to develop your understanding of the requirements for successful leadership and talent management in an ever-changing world.   

In this module, you will have to study two important co-related areas in Two Parts; the use of digital marketing and revenue management applied in commercial aviation as well as airports.

Part One
Digital marketing greatly contributes to a competitive advantage in aviation through building brand and differentiation.  This module will offer you an introduction to Consumer psychology and Digital marketing. It provides a detailed overview of the technologies, issues and context underpinning digital marketing.

Part Two
Aims to provide you with a systematic understanding in the theory and practice of revenue management and its impact on aviation companies as well as their customers.  It seeks to provide you with knowledge and skills to enable them to critically analyse and evaluate market condition, pricing strategies, inventory control tactics and customer value assessment in order to make appropriate management decisions that enable the hospitality organisations to achieve sustainable financial success.

The module aims to provide you with broad knowledge and understanding of the theory and practice of research. It focuses on the use of a range of different research methods and approaches. The module encompasses the understanding and application of appropriate research methodologies, research approaches, research designs, forms of data collection, research statistics and report writing and presentation.

The aim of this module is to provide you with the knowledge and understanding required to plan and perform airline route operations. You will cover both the commercial and operational aspects of route development and operations through critical analysis and evaluation of information and data and the application of management science. Political, economic, regulatory and environmental considerations are embedded throughout the learning.

This module is designed to give you a conceptual underpinning and thorough knowledge of basic principles and operational practice in sustainable aviation; providing an overview of the principles of sustainability and sustainable aviation management.  It is intended that the module will introduce you to sustainable aviation policy, procedures and strategy for airlines, airports and aircraft manufacturers. It will cover the main theories in regulating environmental externalities and help the students to assess and evaluate these policies and initiatives. 

As a future manager, you need a strong understanding of the current situation and local constraints an airport can face. A clear roadmap for the development of airports and a comprehensive solution for the challenges you face are necessary. Focusing on those areas, this module will provide you with a thorough understanding of the political, economic, regulatory and environmental context in which an airport operates. It will have, as a key focus, the design process and elements relating to the design and operation of the airside, airspace and terminal building areas. In addition, it will enhance your critical thinking and decision making in terms of planning and development steps.

This module will teach you the  understanding of the strategic and commercial aspects of air transport management. It examines approaches to aviation strategic management, strategic analysis and seeks to determine how these organisations may improve, grow and develop; alongside an investigation of key strategic, financial, and economic trends, problems, and developments in aviation management.

The aim of the dissertation module is to provide you with the opportunity to critically review, analyse and evaluate a topic of your choice related to the subject area of the course that you are studying. This is best done by conducting research in that topic and presenting the outcomes in a thesis. However, this is a self-contained module and it is not a pre-requisite for you to have previously studied an introductory research module.