Amelia Au-Yeung

Dr Amelia Au-Yeung

Associate Professor and Dean of The Claude Littner Business School
The Claude Littner Business School
amelia.au-yeung@uwl.ac.uk

Amelia Au-Yeung, PhD, has recently joined the Claude Littner Business School as Head of Subject in Business, Management and Marketing. Prior to this, Amelia worked at Kingston Business School, Kingston University as Principal Lecturer for many years, where she had accumulated extensive experience in leading, developing and managing courses at undergraduate, Masters and MBA levels. Most courses she had led were accredited by accreditation bodies such as EPAS and AMBA. During her tenure as MBA and Executive MBA (Moscow) programme Course Director, the MBA and Executive MBA (Moscow) programmes were ranked among top two MBA programmes in Russia.

During her tenure as MSc International Business Management (and pathways) programme Course Director, she had fostered/developed international collaborative arrangements with four international collaborative partners on the programme. Those collaborative arrangements had significantly enriched the international aspect of the programme education, and had been highly praised and valued by students on the programme. She had also successfully run a premium evening lecture series called Strategy into Practice where she invited top executives such as Greg Dyke, former BBC General Director, Sir Andrew Cahn, former UKTI Chief Executive, and Lord Michael Hastings, International Director of Corporate Citizenship at KPMG, to share their strategic insights with students, alumni and staff across the university to enhance strategy education at Kingston Business School.

Amelia dedicates her research in the area of retail internationalisation and retail strategy, with a focus on emerging markets such as China. She has been reviewers for major international conferences, such as Academy of Marketing, and some academic journals in her area. Amelia has also had some freelance consultancy experience looking at internationalisation strategy and among them she had also run a very successful Knowledge Transfer Partnership project with Retail Decisions after securing funding of c. £100K from the then Department of Trade and Industry developing and implementing an internationalisation strategy for the company to enter Asia. She has extensive experience in external examining with a number of higher education institutions. Programmes she external examines cover UG and MBA levels and include those UK validated programmes delivered overseas.

  • Qualifications

    BBA (University of Hong Kong), PhD (University of Edinburgh), PGCE (Kingston University)

  • Memberships

    Fellow of Higher Education Academy
    British Psychological Society (BPS) Level A and Level B (Intermediate)

Teaching

I am the head of subject in business, management and marketing at the Claude Littner Business School. I have extensive experience in leading, developing and managing courses at undergraduate, Masters and MBA levels. I have a PhD from Edinburgh University and most of my research focuses on retail internationalisation and retail strategy, with a focus on emerging markets such as China.

Research

  • Research and publications

    Chapters in edited books

    International Transfer of Retail Know-How: From Europe to China. Amelia Yuen Shan Au-Yeung. In: J. Dawson, R. Larke, M. Mukoyama and S. C. Choi (eds.), The Internationalisation of Retailing in Asia, Routledge Curzon, London. 2003.

    Refereed journals

    An Innovation Perspective On Chinese Retailers' Competitive Advantage. Jin Shi and Amelia Yuen Shan Au-Yeung. In: International Review of Retail, Distribution and Consumer Research, 25(2): 120-144. May 2015.

    Development of Retailers’ Own Label Product in Taiwan. Amelia Yuen Shan Au-Yeung and Jessica Lu. In: Asia Pacific Journal of Marketing and Logistics, 21(4): 540-554. 2009. ISSN (print) 1355-5855.

    Re-assessing Strategic Motives of Retail Internationalisation: The Case of the People’s Republic of China. Amelia Yuen Shan Au-Yeung. In: Journal of International Business and Entrepreneurship Development, 2(1 Special Issue):  63-70. March 2004.

    Internationalisation Strategy: In Pursuit of the China Retail Market. Amelia Yuen Shan Au-Yeung and John S Henley. In: European Business Journal, 15(1): 10-23. 2003.

  • Conferences

    Published Conference Proceedings (Refereed)

    The 10th Society of Asian Retailing and Distribution (SARD) Workshop: New Opportunity and Challenge for Asian Retail Development in the Next Decade, Kobe, Japan. 30 November - 2 December 2012. 'Exploring Chinese Local Retailers’ Competitive Advantage and Capability From the Innovation Perspective.' Jin Shi and Amelia Yuen Shan Au-Yeung.

    The 8th Society of Asian Retailing and Distribution (SARD) Workshop: Interaction between International Retailers and Local Retailers in Emerging Markets: Retrospect and Prospects for the Future Program, Kobe, Japan. 26 - 28 November 2010. 'Consumer’s Own Label Buying Behaviour: the Case of Grocery Retailing in Taiwan.' Amelia Yuen Shan Au-Yeung and Jessica Lu.

    The 5th Workshop of the Society of Asian Retailing and Distribution: Public Policy and Retail Internationalisation, Fudan University, Shanghai, China. 23-25 November 2007. 'Impacts of Retail Internationalisation on Emerging Markets: Towards a Theory using the Network Approach.'

    EIASM 5th Workshop on International Strategy and Cross-Cultural Management. Istanbul, Turkey. September 2007. 'Card payment Anti-Fraud Systems: Entry to the China Market.' Amelia Yuen Shan Au-Yeung, M. John Foster and April Yang.

    Academy of Marketing Conference. Royal Holloway, Egham, UK. July 2007. 'Development of Own Label Products by Retailers in Taiwan: the Past, the Present and the Future.' Amelia Yuen Shan Au-Yeung and Jessica Lu.

    EIASM 2nd Workshop on International Strategy and Cross Cultural Management. Edinburgh, UK. September 2004. 'Co-evolution of Foreign Retailers and the Environment in China: Towards a Conceptual Framework.'

    Academy for Global Business Advancement Conference. New Delhi, India. January 2004. 'Retail Internationalisation Strategy in China.'

    International Conference of the Global Business and Technology Association. Budapest, Hungary. July 2003. 'Re-assessing Strategic Motives of Retail Internationalisation: The Case of the People’s Republic of China.' Amelia Yuen Shan Au-Yeung and John S Henley.

    British Academy of Management Annual Conference 2002. London, UK. September 2002. 'Internationalisation Strategy: In Pursuit of the China Retail Market.' Amelia Yuen Shan Au-Yeung and John S Henley.

    The Impact of Retail Internationalisation in Asia, First Asian Retail and Distribution Workshop, The Society of Asian Retailing and Distribution. Kobe, Japan. November 2001. 'International Flow of Retail Know-How Through Foreign Direct Investment: From Europe to China.'

    The 25th European International Business Academy Annual Conference. The 13th Doctoral Tutorial in International Business Session. Manchester, UK. December 1999. 'Foreign Direct Investment of Food Retailers in Transitional Economies: The Case of the People's Republic of China.'

    Working papers

    China, a Difficult Retail Market to Conquer? Amelia Yuen Shan Au-Yeung. Working Paper Series, ISBN: 1 902850 60 2, School of Management, University of Edinburgh, UK. June 2002.

    A Preliminary Analysis on Motives Behind Food Retail Internationalisation: The Cases of Foreign Food Retailers in the People’s Republic of China. Amelia Yuen Shan Au-Yeung. Working Paper Series No. 004, School of Management, University of Edinburgh, UK. November 2000.

  • Research degree supervision

    Second Supervisor

    The impacts of board of directors’ characteristics on firms’ intellectual assets investments and financial performance
    (Elham Javaherizadeh)

    A comparative study of effects of ethical screening on equity portfolio performance: Evidence from Germany, USA, China, Brazil and Saudi Arabia
    (Ann-Kathrin Itzenga)

    Should business schools focus on creating global citizens rather than disciplinary specialists?
    (Yasmin Kulasi)

Courses taught on