![Dr Gemma Pybus](https://www.uwl.ac.uk/sites/uwl/files/styles/statistic_2x/public/2023-05/Staff%20Profile%20700x700%20%2835%29.png?h=031b01a4&itok=B9F_6zUH)
Dr Gemma Pybus
Senior Lecturer in Digital Marketing
The Claude Littner Business School
With over 20 years of experience as a technical copywriter and 10 years of experience as the director of a successful digital marketing agency, I have practical experience working with hundreds of businesses – from sole traders to large international corporations – to help enhance their online presence.
As well as writing, I specialise in email marketing automations, data analytics, web development and search engine optimisation, and I have delivered training in these subjects to businesses across the world. I have previously worked in further education settings as well as higher education roles, and in 2022 was a finalist in the category ‘STEM Academic of the Year’ in the FDM’s Technology Awards.