Dr Gemma Pybus
Senior Lecturer in Digital Marketing
The Claude Littner Business School
With over 20 years of experience as a technical copywriter and 10 years of experience as the director of a successful digital marketing agency, I have practical experience working with hundreds of businesses – from sole traders to large international corporations – to help enhance their online presence.
As well as writing, I specialise in email marketing automations, data analytics, web development and search engine optimisation, and I have delivered training in these subjects to businesses across the world. I have previously worked in further education settings as well as higher education roles, and in 2022 was a finalist in the category ‘STEM Academic of the Year’ in the FDM’s Technology Awards.
