Neda Sattarzadeh

Dr Neda Sattarzadeh

Lecturer in Hospitality
London Geller College of Hospitality and Tourism
neda.sattarzadeh@uwl.ac.uk

Neda is a lecturer in Food Business Management and Hospitality with extensive experience in the food and hospitality industry. Her research interests centre around the dynamics of dining experiences, particularly in the context of ethnic restaurants. Neda is passionate about exploring the concepts of authenticity and sensory marketing, aiming to deepen the understanding of how these elements influence and shape the dining experience.

  • Qualifications

    • PhD Food Business and Nutrition Science (University of West London)
    • MA Food Business Management (University of West London)
    • BA (Allameh Tabataba'i University)

Research

  • Research and publications

    Sattarzadeh, N., Tsiami, A., Maxim, C. and Iordanova, E., 2023. Awareness and perceptions of ethnic restaurant managers towards authenticity and sensory strategies–a case study of Persian ethnic restaurants in London. International Journal of Gastronomy and Food Science, 32, p.100679.

  • Conferences

    Sattarzadeh, N., Tsiami, A., Maxim, C. and Iordanova, E. (2023). The tea is on the house! Cultural Insights and Their Impact on the Provision of Hospitality in Ethnic Restaurants -A Case Study of Iranian Ethnic Restaurants in London. In: Stockholm Gastronomy Conference 2023, 22-25 November 2023, Stockholm, Sweden

    Haram, K., Sattarzadeh, N. and Tsiami, A. (2023). Feeding into Settler-Colonialism - An Exploration of Palestinian Food, Culture and Identity. In: Stockholm Gastronomy Conference 2023, 22-25 November 2023, Stockholm, Sweden

    Sattarzadeh, N, Tsiami, A., Maxim, C. and Iordanova, E. (2022). 5 Senses at the Dining Table – A systematic literature review of human five senses within dining settings. In: 12th International Conference on Culinary Arts and Sciences 2022, 1-3 June 2022, Lyon, France

    Sattarzadeh, N., Tsiami, A., Maxim, C. and Iordanova, E. (2022). Awareness and Perceptions of Ethnic Restaurant Managers towards Authenticity and Sensory Strategies - A case study of Persian Ethnic Restaurants in London. In: 12th International Conference on Culinary Arts and Sciences 2022, 1-3 June 2022, Lyon, France

Courses taught on