Neda Sattarzadeh
Neda is a lecturer in Food Business Management and Hospitality with extensive experience in the food and hospitality industry. Her research interests centre around the dynamics of dining experiences, particularly in the context of ethnic restaurants. Neda is passionate about exploring the concepts of authenticity and sensory marketing, aiming to deepen the understanding of how these elements influence and shape the dining experience.
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Qualifications
- PhD (University of West London)
- MA (University of West London)
- BA (Allameh Tabataba'i University)
Research
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Research and publications
Sattarzadeh, N., Tsiami, A., Maxim, C. and Iordanova, E., 2023. Awareness and perceptions of ethnic restaurant managers towards authenticity and sensory strategies–a case study of Persian ethnic restaurants in London. International Journal of Gastronomy and Food Science, 32, p.100679.
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Conferences
Sattarzadeh, N., Tsiami, A., Maxim, C. and Iordanova, E. (2023). The tea is on the house! Cultural Insights and Their Impact on the Provision of Hospitality in Ethnic Restaurants -A Case Study of Iranian Ethnic Restaurants in London. In: Stockholm Gastronomy Conference 2023, 22-25 November 2023, Stockholm, Sweden
Haram, K., Sattarzadeh, N. and Tsiami, A. (2023). Feeding into Settler-Colonialism - An Exploration of Palestinian Food, Culture and Identity. In: Stockholm Gastronomy Conference 2023, 22-25 November 2023, Stockholm, Sweden
Sattarzadeh, N, Tsiami, A., Maxim, C. and Iordanova, E. (2022). 5 Senses at the Dining Table – A systematic literature review of human five senses within dining settings. In: 12th International Conference on Culinary Arts and Sciences 2022, 1-3 June 2022, Lyon, France
Sattarzadeh, N., Tsiami, A., Maxim, C. and Iordanova, E. (2022). Awareness and Perceptions of Ethnic Restaurant Managers towards Authenticity and Sensory Strategies - A case study of Persian Ethnic Restaurants in London. In: 12th International Conference on Culinary Arts and Sciences 2022, 1-3 June 2022, Lyon, France
