How to write a great UCAS personal statement
What is a personal statement?
The personal statement is the most important part of the UCAS process. It is your opportunity to explain why you have picked the subject you want to study and demonstrate your personality, passion and knowledge about your chosen subject.
Although your personal statement is the most important part of your application, it can also be the most difficult to put together. Writing your personal statement requires you to think seriously about your goals and aspirations. You might even change your mind about these as you are putting together your statement. However, this is a key part of working out what you want to do in the future.
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How long can my personal statement be?
Your personal statement can be up to 4,000 characters (including spaces) or 47 lines of text long – whichever comes first.
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I'm applying in 2026 - what is changing with personal statements?
UCAS are changing the format of personal statements for students applying for 2026 entry onwards. For more information on the changes, visit the UCAS website.
These changes won't affect students applying for 2025 entry.
Seven tips for writing a great UCAS personal statement
1. Do your research
You can use websites such as the National Careers Service to research the sort of jobs you would enjoy and the recommended routes into those careers. The UCAS website features details about every UK university course. Use this to find out subject specifics such as minimum entry requirements, available additional funding, career prospects and more.
Visit campus open days and take the opportunity to speak with lecturers and see university facilities in person.
2. Take your time to plan and draft
A good personal statement cannot be written the night before. Take your time to plan what you want to say, and use multiple drafts to make sure you say it in the right way.
As well as this, make sure you have enough time before the deadline to give yourself a break before rereading and sending off your statement. Taking a break can help you notice things you might not otherwise see and catch mistakes that might otherwise damage your chances of success.
3. Show off your personality
Hundred of thousands of students apply through UCAS every year – but only one of them is you. Your personal statement needs to reflect your personality and show universities what makes you unique.
Talk about specific personal experiences and interests that have led to you choosing your subject. What do you do outside the classroom that is interesting and related to your chosen course?
However, avoid using jokes or humour, even if it is a natural part of your personality.
4. Show off your passion
Above all else, university admissions staff want to see how enthusiastic, motivated and focused you are on your chosen subject. Devote over half of your personal statement to talking about the subject area you are applying for and why you are passionate about it.
Talk about specific areas of the course that interest you – but avoid mentioning anything that only one of your chosen universities offers. Keep in mind that you can only submit one personal statement, no matter how many places you are applying for.
5. Be specific and relevant
Everything in your personal statement should show universities that you have the skills and qualities they are looking for. This means you should talk about your experience and aspirations in relevant ways. For example, if you have experience working in a shop, talk about how it has helped you develop the strong communication skills needed for a business management degree.
Make sure you provide evidence for why you are the skilled, experienced person that your chosen universities are looking for.
6. Use your own language
Keep your writing simple and to the point. Avoid cliched words like ‘passionate’, as these can come across as inauthentic to the person reading your personal statement.
Stick to vocabulary that you are familiar with – if you do not use a word in your day-to-day life, then do not use it in your personal statement.
Make sure that you do not plagiarise other people’s work: UCAS has software to detect any writing that is copied or paraphrased from anywhere else, and some universities will reject you outright if your application is plagiarised.
7. Keep it brief
Admissions tutors have a lot of personal statements to read, so make sure you get to the point and do not take up more reading time than you need to. Use short paragraphs, straightforward language, and only include information that is relevant.
A good idea is to write your opening and closing sentences last, as writing the rest of your statement might help inspire you and help cut down unnecessary words.
How to structure your personal statement
1. Explain the reasons for your choice of subject
Do not just talk about the importance of your chosen subject: the person reading your statement already knows this.
2. Explain why you are suitable for the course
You can use this section to explain how certain aspects of your chosen degree will help you progress and succeed.
3. Discuss your career aspirations
Demonstrate your knowledge of your chosen sector and your ambitions within it.
4. Describe the person behind the application
This can be a relatively short section: a few lines of interesting, relevant information will do.
5. Conclude by linking back to your introduction
Be brief: your conclusion is necessary, but everything above it is more important.
- Find out how you can apply to the University of West London on our 'How to apply' page.
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