Masters in Business Administration (MBA) MBA

The range of required executive skills has grown in scope; both hard and soft requirements have expanded. In today’s complex and digitally connected world, traditional leadership styles become less tenable. The ability to demonstrate strong interpersonal skills, communication and negotiation skills, inspire action, have a strong level of self-awareness, tech-understanding, deep familiarity with financial issues, political savviness and a reputation for ethical conduct will help you to advance into a more strategic role.

This module enables you to incorporate broader strategic considerations into your management decisions. It provides you the tools and insight to think and act strategically and engage in progressive leadership. The use of real-life example reinforces your understanding of key principles. 

In a dynamic market economy, which is characterized by technical innovation, short product life cycles, seasonal and cyclical fluctuations and changes in consumer preferences, the personal management cannot restrict itself to responding to these challenges. It must actively and proactively optimize the personnel deployment by anticipating and preparing of future staffing needs in terms of quantity and quality.  

Teamwork is an answer to the new demands of the market: Innovation, globalisation, quality improvement and customer orientation. Teamwork is a way to deal with the increasing complexity that overwhelms the individual specialised employee.

This module will help you to increase your awareness of the latest thinking regarding strategic workforce management, develop your skills to lead individual employees and teams in varying situations and to face future challenges with confidence.

You will explore how to build a team, improve teamwork and collaboration and manage critical team processes; you will debate some of the best ways to bind the productive potential of teams and how to mitigate the risks and traps of teamwork. It includes: self-awareness, reflection on your experience and received peer feedback; understand team dynamics and inspire confidence in others; combining academic rigour with practical relevance

Strategic management decisions are the cornerstone of every organisation, be they private businesses, public sector organisations or not-for-profit charities. Faced with constant technological disruption, managers now must make decisions in an uncertain and complex environment. They must rapidly re-evaluate strategic priorities in order to remain competitive and profitable; it requires managers to be able to connect data to strategy. Strategic analysis and predictive frameworks enable managers to spot potential opportunities and threats and make better decisions faster. By making the right decision, managers can drive innovation and position their company for long-term success.

This module enables you to further optimise your strategic decision-making abilities. It helps deepen your knowledge of strategic planning, governance and control. The module focuses on a close integration of theoretical and professional practice content and, being able to grasp knowledge and skills in dealing with complex decision situation and decision problems in connection with practice-oriented problems.

Financial literacy is essential for every manager in order to review financial statements, to get a complete picture of the financial health of the organisation and to have a good understanding of how financial decisions impact on the value of the organisation. Particularly, managers need to understand the balance sheet, profit and loss account and cash flow statement. By being financial literate, managers can contribute more fully and with more confidence to strategic decision making.

This module provides basic financial principals and covers financial management tools necessary for decision making. It enables you to find relevant information, assess and recognise financial risk in advance, evaluate and choose investment projects that maximise company value. It helps you to understand ratios, performance metrics, investment decisions and business valuation principles.

The speed with which global marketers have to adjust their strategies is increasing significantly. Everything gets more digital and mobile and technology innovations are happening faster and faster. Driven by digital transformation and globalisation, competitive pressures continue to increase for all size of businesses. This requires marketers always keep track of new online marketing channels and trends to stay competitive.

This module helps you to gain proficiency in digital marketing in a global environment. It enables you to make informed decision on a range of marketing tools including content management, social media, email marketing/marketing automation, campaign management, analytics and Search Engine optimisation; to plan, implement and measure the impact of digital strategies suited to today’s global customers and to find meaning in global user behaviour.

Research impacts our daily life; people now enjoy things not possible a few years ago. Research is a way to understand and act on complexities of various issues people or businesses are facing. Research results in predictions, theories and many principles and this way it comes up with conclusions.

A student-initiated and student-conducted research project is undertaken with the intent to get deep into the chosen topic, contribute knowledge in the chosen field/subject and improve student’s academic performance. Understanding the role of research further helps in the decision-making process required of managers in any industry.

This module provides an opportunity to establish or advance your understanding of research through critical exploration of a wide range of research related topics including research methodology, research design, data collection and analysis, research integrity and responsibility.

During the module you will work on:

• planning a research project
• research questions
• methodology
• practical considerations
• critical literature review and correct referencing
• research question(s) and research objective(s)
• primary and Secondary research
• research paradigm
• elements of research design
• data collection methods and research ethics
• quantitative and qualitative data analysis and presentation of findings
• drawing up meaningful conclusions.

You will also undertake independent learning which includes time engaged with essential and further reading materials, revision, research activity, case study and assignment preparation and completion. Finally, you will reflect on your own experience and reviewing topics and applicability to real-world settings.