International Business Management MSc

The module provides you with substantial knowledge of organisations that engage in marketing activities outside their home country and focuses its resources and competencies on global marketing opportunities.

Additionally, it broadens your awareness of the current global Marketing trends and issues including the identification of global digital marketing strategies and the external forces in the business environment, therefore, enabling you to acquire a level of expertise in developing marketing strategies across the globe.

On this Competitive Strategy and Innovation module, you’ll develop an in-depth understanding of the latest concepts in strategy and innovation, with a focus on business growth and innovation. You will learn the knowledge and skills to develop and manage new products, services and business models utilising innovation. 

The Data science Insights for Decision Making module introduces the information process cycle and assists you in gaining a critical understanding of the concept of decision making.

The module will equip you with the tools necessary for the assessment of risk, the evaluation of competing strategies and the effective allocation of resources to improve decision making and gain a competitive advantage. 

This module will give you an insight into the complexity and worldwide interdependence of the political and economic environment within which international businesses operate.

The module focuses on a critical analysis of contemporary perspectives of the global political economy, with specific reference to international trade, global finance, international organisations’ contribution to the geo-economic expansion of businesses, Global environment politics and Multinational corporations. 

This module provides you with the opportunity to appraise the complexity of sustainably managing operational activities for a global business.

This covers topics relating to operational strategy, the organisational structure, logistics and supply chain management, project management and quality management.  

This module will provide you with the ability to develop a critical approach to the study of cross-cultural management and leadership and recognise the complexity of managing across different cultures and contexts.    

You will also understand the challenges and opportunities faced by managers while working across or within cultures and the challenges and opportunities faced by leaders and managers whilst managing virtual teams across cultures. 

The aim of this module is to enable you to develop your understanding of the problem-based research process through practical experience and to acquire the skills required to manage a complex research project aimed at business problem-solving in a global context.