- Postgraduate
International Fashion Brand Management: Fashion Visual Merchandising MA
Overview
If you are passionate about fashion but do not want to follow the design route then our MA International Fashion Brand Management: Fashion Buying and Merchandising is perfect for you.
This course places a distinctive emphasis on fashion product management, covering the entire fashion chain and encompasses a wide range of aspects including:
- development and range planning
- brand management
- sourcing
- visual merchandising and store layout
- PR and communications
- omnichannel strategy
- consumer promotion focusing on digital developments and sustainable strategies.
Throughout the course, you will enhance your interpersonal, creative, technical, and critical abilities to make informed decisions while gaining a solid academic foundation around the processes and elements of the fashion industry.
As well as preparing you for a diverse range of career opportunities within the global fashion industry you will also benefit from access to the wealth of resources available in London such as retailers, suppliers, museums, prominent shows plus world-famous fashion and retail events.
The course seeks to recruit students from diverse socio-economic and cultural backgrounds and welcomes applications from mature students.
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Why study International Fashion Brand Management: Fashion Visual Merchandising with us?
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What our students say…
I applied to UWL because I liked the vibe at the open day. There was lots of information and a good bond between lecturers and students.The modules on my course are really interesting and we have amazing teachers. If there's an issue, I can talk to them. They're always available and are really welcoming.
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![Industry focused teaching](/sites/uwl/files/styles/statistic/public/2023-10/Tiles%20-%20UWL%20Website%20%284%29.jpg?h=57024e64&itok=vgcCFyhw)
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Course detail & modules
The curriculum of MA International Fashion Brand Management is informed by contemporary and international professional practice in the fashion industry.
The course places strategic fashion brand management at its core and offers a unique combination of fashion buying, merchandising and supply chain subjects to equip you with the high-level professional skills and knowledge needed to succeed.
You will be encouraged to innovate and experiment with innovative ideas to produce distinctive and original work as solutions to real-world problems as well as develop a critical and self-directed approach to fashion brand management practices.
Additionally, you will develop your analytical thinking, problem-solving, and practical skills throughout your course, all while establishing valuable industry connections.
Live project briefs
The briefs for live projects are prepared jointly by UWL staff and industry consultants to satisfy academic and professional learning outcomes and include an option to collaborate with fellow students from other MA pathways within UWL.
Industry exposure
The program's experimental and collaborative approach is reinforced by a meta-module, "Professional Fashion Contexts," designed to provide you with the highest level of industry exposure and accelerate your employability through visits to companies, exhibitions, events and talks by guest speakers.
Optional study trip
There is a possibility of an optional study trip to one of the key fashion cities, for example, Paris. The cost, estimated at approximately £450 and not included in the tuition fees, is dependent on student numbers and economic factors at the time.
Placement
There is an option of undertaking a placement within the Professional Fashion Contexts module in the third semester or undertaking an industry research project.
ArtsFest
You will have the opportunity to present your work at our annual presentation of highlights from UWL students' portfolios, showreels and performances. To learn more about this platform, please visit ArtsFest.
Compulsory modules
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Research Methods for Creative Industries
(20 credits) On this module you will develop the academic and research skills/tools, and learn the latest research methodologies and strategies, used in creative industries’ research, to underpin the creation and critical reflection expected in all other course modules.
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Strategic Fashion Brand Management
(20 credits) This module incorporates the latest thinking and developments from both academia and the fashion industry, and provides you with an interconnected understanding of fashion branding and business strategies by combining a comprehensive theoretical foundation with numerous techniques and practical insights for making better day-to-day and long-term fashion brand management decisions and thus improving the long-term profitability of specific fashion brand strategies.
The module uses a "how-to" and "why" approach throughout, and enables you to take a strategic approach to branding at a product/service level so that it is consistent with the corporate brand and impacts reputation positively. It provides you with specific tactical guidelines for establishing and positioning fashion brand strategy, and also managing the brand so it continues to deliver the brand promise.
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Fashion Visual Merchandising and Retail Space Design
(40 credits). The objective of this module is to create fashion retail experiences that balance brand values and identity with the location, retail space, and windows of your assigned store/showroom, and execution feasibility. You understand that the role of visual merchandisers combines the research of fashion trends with architecture and product design practice. You learn to shape a physical and/or online space that conveys the brand DNA while promoting the commercial success of its products.
This pathway puts emphasis on digital developments and sustainable strategies for fashion visual merchandising. You are first introduced to a rigorous appraisal methodology to analyse fashion brand retail and visual communication strategy to identify existing gaps and new opportunities. Then you develop concrete in-store design and display projects that take into serious consideration issues related to materials, colours, styling, lighting, within a set budget. You work on projects that can involve the retail make-over, original in-store layouts, window concepts, displays, and/or visual merchandising ideas. The module culminates in a live-industry project where you develop skills for styling and working in creative teams for customer-centric locations.
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Professional Fashion Contexts
(40 credits) In this module, you will begin by getting acquainted with the common specialism and academic jargon, following exposure to and discussion of current social, economic, political, environmental, technological, cultural, and artistic issues and contexts that have been or are influencing the fashion industry.
You will gain professional creative and technical skills that anchor industry through seminars and practical workshops, while exploring the working life of a professional, the fashion industry narratives, and historical approaches to the field. Visits to companies/exhibitions/events, guest speakers take place within the context of this module.
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MA Project/Dissertation
(60 credits) The Master’s Project or Dissertation module will provide you with the opportunity to develop a personally relevant topic and will translate the research ideas and concepts you have developed throughout the whole MA course.
You will achieve a resolution to your Project/Dissertation Proposals and the key research questions by demonstrating evidence of advanced conceptual and theoretical capability over an extended period of self-directed study.
As the course progresses, you will be introduced to combined and alternative approaches in your field of interest. At the end of the Define stage, you will present and submit your Master’s Project proposal.
Entry requirements
You should have an honours degree (2:2 or above) from a UK university or equivalent.
We may also offer you a place based on relevant experience or training, normally from within the work environment. All applications are considered individually. Find out more about our processes for recognising previous experience.
We look for students with enthusiasm and a passion for fashion, you will have previous study or professional experience.
You will need to provide the following documents:
1. Curriculum Vitae (CV)
Your CV should include your full education and employment history. It is not a requirement to have any work experience to apply for this course.
2. Extended personal statement
Tell us why you want to study this course in no more than 750 words. You can use the following points as a guide:
- a strong interest in and understanding of retail branding, visual merchandising / retail space design and brand communication
- your potential for creating original visual merchandising concepts
- any fashion / creative industry experience,
- team working skills
- your main area of research interest.
3. Portfolio
A portfolio is not a requirement for this course but it will increase your chances to be accepted. You can submit a link to your online portfolio of your fashion related work, you must evidence problem solving, creative thinking, learning journeys and the development and completion of independent projects through your portfolio. You can include a link to your portfolio at the end of your Personal Statement.
Please attach the documents requested above along with your online application.
All applicants, who fulfil the above criteria, will be either invited to an interview in person or via video conference.
You need to meet our English language requirement of 6.5 overall score for IELTS, with a minimum of 5.5 for each of the 4 individual components (Reading, Writing, Speaking and Listening). Visit our English language requirements page for information on other English language tests we accept.
You also need academic qualifications at the same level as UK applicants. In some countries where teaching is in English, we may accept local qualifications. Check for local equivalents.
We offer pre-sessional English language courses if you do not meet these requirements. Find out more about our English Language courses.
We look for students with enthusiasm and a passion for fashion, you will have previous study or professional experience.
You will need to provide the following documents:
1. Curriculum Vitae (CV)
Your CV should include your full education and employment history. It is not a requirement to have any work experience to apply for this course.
2. Extended personal statement
Tell us why you want to study this course in no more than 750 words. You can use the following points as a guide:
- a strong interest in and understanding of retail branding, visual merchandising / retail space design and brand communication
- your potential for creating original visual merchandising concepts
- any fashion / creative industry experience,
- team working skills
- your main area of research interest.
3. Portfolio
A portfolio is not a requirement for this course but it will increase your chances to be accepted. You can submit a link to your online portfolio of your fashion related work, you must evidence problem solving, creative thinking, learning journeys and the development and completion of independent projects through your portfolio. You can include a link to your portfolio at the end of your Personal Statement.
Please attach the documents requested above along with your online application.
All applicants, who fulfil the above criteria, will be either invited to an interview in person or via video conference.
Fees & funding
Additional costs
This course has two compulsory international block-residential trips. The cost of these two trips is additional to the course tuition fee. It is estimated that the two trips will cost approximately £3000 per student and include:
- accommodation
- return tickets (flights/train/coach) from/to London
- transport between cities (for multi-location trips)
It does not include the following:
- food (some breakfasts may be included, depending on accommodation)
- visa fees
- personal expenses
If your course runs for two years or more, you will need to pay the fee for each academic year at the start of that year. If your course runs for less than two years, the cost above is for your full course and you will need to pay the full fee upfront. Government regulation does affect your fees, so what you pay may go up in future. For example, government regulation around future inflation may increase your course fees.
If no fee is shown above then the fees for this course are not available yet. Please check again later for updates.
Funding your studies
A range of loans, bursaries and scholarships are available to help you fund your studies.
If you are studying a Masters course you may be eligible to apply for a Postgraduate Loan, this may help contribute towards your course fees and living costs.
Additional funding is available to some types of students, such as disabled students.
Within the university, we offer a range of scholarships and bursaries. View full details including conditions and eligibility.
Additional costs
This course has two compulsory international block-residential trips. The cost of these two trips is additional to the course tuition fee. It is estimated that the two trips will cost approximately £3000 per student and include:
- accommodation
- return tickets (flights/train/coach) from/to London
- transport between cities (for multi-location trips)
It does not include the following:
- food (some breakfasts may be included, depending on accommodation)
- visa fees
- personal expenses
If your course runs for two years or more, you will need to pay the fee for each academic year at the start of that year. If your course runs for less than two years, the cost above is for your full course and you will need to pay the full fee upfront. Government regulation does affect your fees, so what you pay may go up in future. For example, government regulation around future inflation may increase your course fees.
If no fee is shown above then the fees for this course are not available yet. Please check again later for updates.
International students - funding your studies
We offer scholarships for international students including International Ambassador Scholarships.
Further information about funding and financial support for international students is available from the UK Council for International Student Affairs.
Study & career progression
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When you graduate you may be qualified for a broad range of careers. You could work as a:
- fashion visual merchandising manager/consultant
- fashion digital visual merchandising manager/consultant
- fashion experiential visual design manager/consultant
- fashion retail space designer
- fashion visual communication manager
- fashion visual branding manager
- fashion brand visual development manager
- fashion set-designer
- fashion trade show designer
- fashion pop-up store designer
- catwalk designer
You may also be able to work with international fashion and luxury brands or progress to study a PhD at UWL.
How to apply
![A woman making an application on her laptop](/sites/uwl/files/styles/16_by_9_960_x_540/public/2019-02/how-to-apply-pg.jpg?h=ca926638&itok=VO4R3H02)
You can apply online at any time by following the link below.
Our application form will ask you for some information about:
- what you want to study
- your previous qualifications or experience
- your references
- how we can contact you.
Want to ask us a question first? We would love to hear from you. Contact us free on:
- 0800 036 8888
- courses@uwl.ac.uk
Apply for this course
Next steps after making your application
We aim to make a decision on your application as quickly as we can. If we need any more information about your qualifications, we will be in touch.
In the meantime, come and visit us and find out more about what studying at UWL is like. Sign up for an open day or join a campus tour.
Visit us and see for yourself
Talk to our tutors and find out about our courses and facilities at our next open day or join a campus tour.
We're here to help
Any questions about a course or studying at UWL? We're here to help - call us on 0800 036 8888 (option 2, Monday – Friday 10am-4pm) or email us on courses@uwl.ac.uk.
Our postgraduate prospectus
All of our courses in one place - download now or order a hard copy.
![A woman making an application on her laptop](/sites/uwl/files/styles/16_by_9_960_x_540/public/2019-02/how-to-apply-pg.jpg?h=ca926638&itok=VO4R3H02)
You can apply online at any time by following the link below.
Our application form will ask you for some information about:
- what you want to study
- your previous qualifications or experience
- your references
- your visa (if required)
- how we can contact you.
Want to ask us a question first? Our dedicated international students’ team would love to hear from you.
- email international@uwl.ac.uk to submit a question
Apply for this course
Next steps after making your application
We aim to make a decision on your application as quickly as we can. If we need any more information about your qualifications, we will be in touch.
In the meantime, come and visit us and find out more about what studying at UWL is like. Sign up for an open day or join a campus tour.
Visit us and see for yourself
Talk to our tutors and find out about our courses and facilities at our next open day or join a campus tour.
We're here to help
Any questions about a course or studying at UWL? We're here to help - call us on 0800 036 8888 (option 2, Monday – Friday 10am-4pm) or email us on courses@uwl.ac.uk.
Our postgraduate prospectus
All of our courses in one place - download now or order a hard copy.
Search for courses
News
UWL is No. 30, 1st London Modern*, and 3rd UK Modern in Guardian University Guide
The University was also given excellent performance results across a range of subjects including Accounting and Finance, Civil Engineering, Criminology, Film Production and Photography, Law and Nursing.
![Two students walking through campus, smiling and socialising.](https://www.uwl.ac.uk/sites/uwl/files/styles/two_column_medium_up/public/2024-06/info%20block%20%20rich%20text%20image%20aside%20crop%20767%20x%20431%20%2852%29.png?h=3e16b80a&itok=O0DUHOEn)
UWL journalism students shortlisted for Ealing Youth Foundation award
Students have been nominated for an innovative podcast on climate change and sustainability. The awards ceremony takes place on 19 September 2024 in Northfields, Ealing.
![Journalism students at the University of West London recording a podcast in the university's radio studios](https://www.uwl.ac.uk/sites/uwl/files/styles/two_column_medium_up/public/2024-07/News%20story%20header%20images.png?h=2557b8e5&itok=NzdZoES8)
BA (Hons) Interior Architecture and MA (Hons) Interior Environment Design students’ work goes on show
The show ‘New Graduates – new ideas’, which was held in Vestry Hall on the Saint Mary’s Road campus, not only included projects by graduating students, but also work from second year and Masters students studying interiors courses at the London School of Film, Media and Design.
![London School of Film, Media and Design students attending the Vestry Hall showcase with work shown behind them on stands.](https://www.uwl.ac.uk/sites/uwl/files/styles/two_column_medium_up/public/2024-06/info%20block%20%20rich%20text%20image%20aside%20crop%20767%20x%20431%20%2855%29_0.png?h=3e16b80a&itok=2Qe-g6wh)
Student life at UWL
Important notes for applicants
Disclaimer
*Modern universities - defined as higher education institutions that were granted university status in, and subsequent to, 1992.
**The National Student Survey 2023 and 2024 - Average of answers to all questions by registered student population. Excludes specialist institutions.
Testimonials - our students or former students provided all of our testimonials - often a student from the course but sometimes another student. For example, the testimonial often comes from another UWL student when the course is new.
Optional modules - where optional modules are offered they will run subject to staff availability and viable student numbers opting to take the module.
Videos - all videos on our course pages were accurate at the time of filming. In some cases a new Course Leader has joined the University since the video was filmed.
Availability of placements - if you choose a course with placement/internship route we would like to advise you that if a placement/internship opportunity does not arise when you are expected to undertake the placement then the University will automatically transfer you to the non-internship route, this is to ensure you are still successful in being awarded a degree.