Business Analytics with Foundation Year BSc (Hons)

This module has been designed to give you a basic understanding of organisations with emphasis on conceptual and interpersonal skills, an overview of the challenges that arise for managers in organisational settings, and to provide you with an introduction to the concepts and theories that can be useful in facilitating effectiveness.

In this module, you will learn to outline academic writing skills and presentation skills, show effectively working with others towards the completion of a task (teamwork skills), present skills in oral and written communication in the business environment, as well as duplicate the importance of business etiquette and the importance of rules and values in an organisation. 

In this module, you will develop job-specific knowledge and techniques needed to proficiently perform work tasks. You will also practise and improve the ability to work well with other people individually and in a group. Additionally, you will have the opportunity to practise taking a managerial approach to thinking and conceptualising about abstract and complex situations.

The aim of the module is to introduce you to the fundamental principles of analytics, focusing on descriptive statistics, spreadsheet skills, and data analysis techniques. By the end of the module, you will be equipped with the foundational knowledge and skills necessary to identify, capture, and evaluate business opportunities through data-driven approaches. 

In this module, you will develop the personal and professional skills to prepare you for the world of work and understanding the concept of employability; reflecting on your career journey; and developing an active LinkedIn profile. The module will link closely with the other modules delivered during the semester and will help you to prepare for your future career and grasp core business theory.

The aim of this module is to enable you to critically evaluate the challenges faced by organisations in today’s perplexing business environment nationally and internationally. Furthermore, this module will allow you to critically examine the type, nature and gravity of those challenges and create an organisation which is flexible and fluid to adopt to those challenges.

In this module, you will learn to evaluate and discuss marketing terminologies, principles, classifications, theories/concepts and orientations. You will have to assess the macro and microenvironment in which the marketing manager operates in, applying marketing theories (PESTLE, SWOT and Porter's Five Forces) to given scenarios. As well as reviewing the type of information required for marketing decision-making through marketing research and marketing information systems.

In this module, you will be able to explore how to communicate in a professional environment both verbally and in writing and will deliver enhanced skills in public speaking and presenting.

In this module, you will have to examine the effect of the external environment and firm related factors on the negotiation process.

The aim of the module is to equip you with advanced knowledge and skills in business analytics. You will delve deeper into understanding decision-making models and how business analytics can support and influence these decisions. The module will also cover techniques for measuring association, including correlation and regression, as well as methods for collecting data through sample surveys.

The aim of the module is to equip you with the knowledge and skills required for applying a variety of business intelligence techniques and to familiarise you with business intelligence software systems used to support data-driven decision-making processes.

On this module you will gain critical knowledge of how organisations work, and how individuals and groups affect organisational success or failure. You will explore the emerging workplace realities of self-leadership, networks, knowledge management and virtual teams, as well as organisational learning and working within culturally diverse work-place communities.

Completed across two terms, this module will provide you with the opportunity to conduct a substantial research project applying analytics techniques to real-world business problems. 

The module will guide you through the process of identifying a research topic, formulating research questions, applying analytics methodologies, and presenting findings. It will emphasize integrating theoretical concepts with practical applications and developing effective communication skills.

In this module, you will critically analyse the drivers of enterprise and wealth creation from the perspective of their ethical implications. You will also investigate changing approaches and attitudes to sustainability and corporate social responsibility. Additionally, you will have to critically evaluate frameworks for the discussion of business ethical issues and the use of tools for managing business ethics.

The aim of this module is to provide you with a comprehensive understanding of principles and practices related to data visualisation and dashboard design. You will learn how to effectively communicate insights derived from data analysis through visual representations and interactive dashboards.

The aim of the module is to provide you with an in-depth understanding of forecasting analysis and business optimisation techniques, preparing you to effectively apply these methodologies in real-world business contexts. 

Through theoretical learning and practical application, you will acquire the knowledge and skills necessary to address complex business challenges using optimisation algorithms and forecasting methods. 

The aim of this module is to introduce you to the fundamental concepts and techniques of big data analysis and data mining, focusing on practical applications in various domains. You will explore the interdisciplinary nature of data mining, drawing from statistics, machine learning, and computational intelligence to analyse large-scale datasets efficiently to derive actionable insights.