International Tourism Management BSc (Hons)

This module explores talent management, which has become an area of significant importance in international HR practice, as retaining excellent employees plays an important role in the strategic competitiveness of an organisation. This is never so important than in today's ever-changing work environment, where businesses operate in an environment of not only risk but also volatile, uncertain, complex and ambiguous (VUCA).

The module will develop your understanding of the requirements for entrepreneurial leadership, which is essential in enabling the dynamic capabilities of the organisation. This module aims to develop your understanding of the requirements for successful leadership and talent management in an ever-changing world.

The module aims to provide you with broad knowledge and understanding of the theory and practice of research. It focuses on the use of a range of different research methods and approaches. The module encompasses the understanding and application of appropriate research methodologies, research approaches, research designs, forms of data collection, research statistics and report writing and presentation.

This module focuses on the importance and evolution of the concept of sustainable development and how it applies to the context of tourism. The module identifies the core principles of sustainable development and looks at the implementation challenges faced by policymakers and destination managers in making all forms of tourism more sustainable.

The module examines how technology influences and changes tourism products, operations, processes and tourist behaviour in modern society. A review of global technological trends will also be undertaken to determine the cultural significance of technology to specific tourism societies and tourism businesses. The emphasis throughout is upon how we might more effectively address the challenge of creating and sustaining competitiveness in tourism organisations through the mechanisms of technology and innovation.

In this module, you will be introduced to the dynamic and changing world of digital marketing and communications. The importance of creating and sustaining internal and external digital communications as well as delivering the online customer experience are explored. The module also aims to offer you an overall perspective of the aspects of consumer behaviour in a digital age.

This module explores talent management, which has become an area of significant importance in internationally HR practice, as retaining excellent employees plays an important role in the strategic competitiveness of an organisation. This is never so important than in today's ever-changing work environment, where businesses operate in an environment of not only risk but also volatile, uncertain, complex and ambiguous (VUCA). The module will develop your understanding of the requirements for entrepreneurial leadership, which is essential in enabling the dynamic capabilities of the organisation.

An overseas field trip during which students will research cultural and heritage tourism through observing current challenges such as visitor management, tourist and local interaction and diversification of the tourism offer. 

Note that the cost of this module is not included in the tuition fees for the course.

This module presents a dynamic overview of global contemporary trends and issues in the travel and tourism industry. It therefore aims to identify and analyse some of the key current issues that are pertinent to the travel and tourism sector worldwide. It also aims to equip students with a deeper understanding of the background, nature and implications of the identified issues.

In this module, students will develop core analytical and evaluation skills in recognising and interpreting how organisations maintain and develop competitive advantage through the use of analytics and strategic management tools. The application of analytics is a key part of this, including the concept of data, together with the application of analytical skills to select data to inform the organisation’s strategic decision making processes. Students will also be able to interpret relevant data and its implications for the organisation, together with evaluating how the organisation can use the data to support strategic management decisions.

This module aims to provide students with a systematic understanding in the theory and practice of revenue management and its impact on hospitality and hotel businesses as well as their customers. It seeks to provide the students with knowledge and skills to enable them to critically analyse and evaluate market condition, pricing strategies, inventory control tactics and customer value assessment in order to make appropriate management decisions that enable hospitality organisations to achieve sustainable financial success.

The aim of the dissertation module is to provide students with the opportunity to critically review, analyse and evaluate a topic of their choice related to the subject area of the course that they are studying. This is best done by conducting research in that topic and presenting the outcomes in a thesis. The module builds on knowledge and understanding that students may have achieved as part of an introductory research methods module. However, this is a self-contained module and it is not a pre-requisite to have been previously studied an introductory research module.

Tourism destinations and tourism businesses are becoming increasingly exposed to various risks and prone to disasters due to global environmental changes and security challenges. This module provides a strategic approach to understanding the nature of tourism risks, and learning how organisations could plan for and manage such risks in order to minimise, or even turn them into opportunities.

This module covers the current debates in one of the key areas affecting the tourism industry – its fragmentation into a number of specific markets and the development of niche products. It, therefore, aims to develop a knowledge and understanding of the niche tourism provision globally. 

In doing so, the module will discuss a range of macro and micro socio-economic and environmental influences pertaining to the growth and development of niche tourism. It will also examine the influence of national and transnational tourism development policy relevant to niche tourism and consider the implications of this for tourists, the host communities and the wider tourism industry.

This module will take an explicit international approach. Tourism and Events will combine theory and practise which will address challenges and opportunities globally. You’ll examine the impacts and benefits globalization has on the tourism and events industry.

The module focuses on the digital futures of tourism. The module will examine the reasons for digital transformation within the tourism industry, which are related to innovation, the creation of new structures, and the implementation of a new culture, processes and technology. The module will also look at the premise that travellers have changed and how tourism businesses can develop new opportunities to meet their expectations and enrich their tourism experiences.