Alumni Spotlight: Omar Oualili
Intro
Many students come to UWL with a dream. For one particular alumni, Omar Oualili, that dream was to develop a product that reflected his Moroccan heritage. In 2024, he launched Sahara, a fig-based spirit distilled and bottled in Scotland.
Article body
Coming from Morocco, Omar was first attracted to UWL because of its welcoming attitude to international students, and the diverse range of courses on offer.
Settling on Finance and Accounting, Omar moved to London to pursue his education.
When I moved to London, that was the start of my adulthood. I was alone in a big city, but I immediately felt at home. Though on my first day, I nearly got hit by a car because I looked in the wrong direction. But that was a nice way of reminding me that I was in a brand new place, so I should pay attention and look after myself.”
When he got to UWL, Omar threw himself into making friends and getting involved in university life, from acting as a student ambassador to organising on-campus events. Omar also held down a number of parttime jobs while studying. And while he doesn’t work directly in finance, he does think he learned a lot of useful skills from his degree.
Yes, I studied finance, and there’s no relationship between what I do now and what I studied. But I’m not scared when I see numbers related to my business. I can make financial decisions, and understand their implications.”
One day, when attending a career fair at UWL, Omar secured himself a job working at a cybersecurity company. Starting as an entry-level analyst he rose to Director of Client Services, even returning to UWL years later to recruit students at the very same careers fair.
At the same time, Omar was running a travel blog and studying for his Masters in politics, but he always wanted to nurture his entrepreneurial instincts.
I always wanted to do something that was mine. I grew up in Morocco and wanted to create something that was connected to my roots. I was looking for opportunities, and remembered this Moroccan spirit that just isn’t available here.”
Accounting and finance
At the University of West London, we offer an array of career-focused accounting and finance degrees at both undergraduate and postgraduate levels.
First learning spirit brand development on a YouTube video in 2021, Omar began to develop his product, often coming home from work and dedicating a further five hours per night to his passion. After two years, he left his job to focus on launching Sahara.
He began by going to bars and chatting to bar tenders, learning about brands and alcohols from them before earning a formal qualification from the WSET, a school for people serving wines and spirits. Over the years, Omar tried out sixty different recipes before settling on the final version. It was clearly the right choice, because Sahara then went on to win a gold medal from representatives in the hospitality sector.
That was a big moment for me. It meant that people liked the drink!”
In the days since winning this medal, Omar has continued to experience a number of achievements.
The product wasn’t ready until just four days before the launch, which was very stressful. When I finally got my license to sell alcohol wholesale, and when I got my first listing in a bar, that was so exciting.
In order to stay motivated, I celebrate all the small wins. Big and small steps, they’re all important. Especially now that I don’t have a manager, I need to remember to celebrate my own things.”
Now Sahara is being sold in ten bars across the country, has a growing social media following, and has featured on London Cocktail Week. Omar is focused on bringing in investors to help grow the brand.
I can bring it to launch myself. But what’s next is about getting Sahara to every table in the UK. That’s a long journey, and it’s going to require a lot of hard work. So, I’m looking for private investors who want to be part of that journey.”
Reflecting on his journey so far, Omar had this advice to offer:
I used to underestimate the power of networking, but now I make sure that I’m making connections, meeting people, finding ways to work with them.
It’s never too early to start discussions with potential customers. In order to have a customer, it requires four to five meetings on average. These things take time, it’s not something that happens overnight. The earlier you can have these chats, the better it will be.”
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