Food charity City Harvest launches advertising campaign designed by UWL students
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West London-based food charity City Harvest recently launched an ad campaign designed by third year BA (Hons) Advertising & Public Relations students from UWL’s London School of Film, Media and Design (LSFMD).
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The EQUALS campaign, created by students Abbi Little, Hanan Kurghali, and Jaz Savory, is about how small actions can make a huge difference. The branding they have designed will appear on City Harvest’s fleet of vans, merchandise, a dedicated micro-site, at a charity basketball game at the Queen Elizabeth Olympic Park, and on its London Underground ads.
The students worked on the campaign as part of their Agency module, beginning with a volunteer day, before working in teams on integrated marketing campaign ideas. These were then pitched to a panel including course industry advisor Caspar Mason from B2B agency The Marketing Practice, plus members of the City Harvest team.
City Harvest takes donations and distributes them as food bundles to local food banks and domestic violence shelters. It has a main warehouse in Acton, as well as a second facility in New Spitalfields.
Fiona Hollis, Head of Communications at City Harvest, said:
Having such keen, bright minds focusing on a campaign for us was inspiring. Seeing the EQUALS concept come to life, through our channels and partners is so exciting. The research and insight all the teams came up with was impressive.”
Kristen Brewe, Course Leader for Advertising and Public Relations at LSFMD, said:
Our students work for real clients so that they’re ready to launch brilliant careers when they graduate. It is also important that they give back in meaningful ways to our community. In a time when food banks are, sadly, so essential, I am tremendously proud of what all our students contributed to City Harvest in terms of time and heart."
On working with City Harvest, Abbi Little said:
“It’s amazing to work on projects with a charity that has a real impact. This is an incredible course, and I am so thankful to our lecturers for giving us these opportunities and pushing us to do our best every day. UWL truly is the career university!”
Jaz Savory added:
“Working on the EQUALS campaign has been a truly rewarding experience. I cannot describe the feeling of seeing a university project come to life! It is great to be on a course that really prepares us for a career in the industry.”
- Find out more about the City Harvest EQUALS campaign.
- Learn more about studying Advertising and Public Relations at UWL.
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