UWL midwifery students train with a doll
UWL midwifery students train with a doll

Phase three of #StudyNursingLondon campaign to spotlight Midwifery and Operating Department Practice

Intro

The University of West London is delighted to participate in phase three of the #StudyNursingLondon campaign launched today by London Higher. 

Article body

The campaign, which initially launched in December 2023, continues to raise awareness of possible career pathways in the healthcare sector. The current phase has a focus on boosting student numbers in Midwifery and the allied healthcare profession of Operating Department Practice (ODP). The hashtags #StudyMidwiferyLondon and #StudyODPLondon will now be included as part of the campaign. 

A woman and two men wearing hospital scrubs

The campaign aims to motivate prospective students to consider a career in healthcare by documenting a diverse range of professions, pathways and learners. 

The campaign builds on the success of the earlier spotlight on adult nursing, learning disabilities nursing and radiography, and has been developed in partnership with our member universities and NHS England. It seeks to expand the number of nurses, midwives and healthcare professionals across the capital to meet NHS workforce targets and the current and future needs of the capital. 

Through the delivery of this digital campaign, #StudyNursingLondon will continue to promote both the impact the sector has on society and the sense of fulfilment a career in healthcare can provide. 

A student midwife wearing a hijab and listening to a simulator doll's pregnant belly in a simulation hospital ward

Cheyenne, a Midwifery student from the University of West London, highlighted: 

Midwifery is incredibly rewarding. You’ll be there for families during one of the most important times of their lives.” 

Fiona Edwards, Dean of the College of Nursing, Midwifery and Healthcare at the University of West London, said: 

The University of West London has a long tradition of training nurses, midwives, healthcare and operating department practitioners equipped to provide high-quality, essential care. We want to encourage as many people as possible to consider and pursue these high impact, rewarding career pathways, so we are pleased to work with colleagues in the sector to promote these opportunities.” 

Karen Bonner, Chief Nurse for London, commented: 

This campaign continues to bring attention to the varied careers available in the healthcare sector and does a great job of spotlighting different pathways within healthcare. We hope this encourages potential students to join our wonderful colleagues in delivering vital healthcare across the Capital.” 

Jacqui Smith, Minister for Skills in the Department for Education, said: 

We’re delivering on our Plan for Change to get the NHS back on its feet, and campaigns like Study Nursing London are central to this as they provide a vital entry point for the frontline health workers of the future. 

There are so many routes into this incredibly rewarding career, and we will continue to work with organisations like London Higher to give people the skills they need to seize opportunity and power our mission-driven government.” 

Related news