International Hospitality Management BSc (Hons)

In this module, you will be introduced to the dynamic and changing world of digital marketing and communications. The importance of creating and sustaining internal and external digital communications as well as delivering the online customer experience are explored. The module also aims to offer you an overall perspective of the aspects of consumer behaviour in a digital age.

In this module, you will explore talent management, which has become an area of significant importance in international HR practice, as retaining excellent employees plays an important role in the strategic competitiveness of an organisation. You will develop your understanding of the requirements for entrepreneurial leadership, which is essential in enabling the dynamic capabilities of the organisation. This module aims to develop your understanding of the requirements for successful leadership and talent management in an ever-changing world.   

The application of technology and innovation in the hospitality industry has been growing significantly in recent years. This module will examine and analyse historical technological developments and focus on contemporary technologies and how they are being utilised and could be utilised in the future. An understanding and the ability to apply technological solutions, in an innovative way, will be a key skill in the graduate of the future and this module aims to provide the foundations in these key areas. Technology and innovation can be categorised into 5 approximate areas, in terms of the rationale for development and implementation; operational efficiencies, cost reduction, revenue generation, product differentiation and improve environmental performance. These will be analysed in the context of the hospitality and hotel management industries.

This module will introduce you to the importance of managing sustainability within the field of hospitality.  The module aims to enable you to demonstrate how hospitality businesses can improve their sustainability practices whilst meeting the needs of the customer.

The module aims to provide you with broad knowledge and understanding of the theory and practice of research. It focuses on the use of a range of different research methods and approaches. The module encompasses the understanding and application of appropriate research methodologies, research approaches, research designs, forms of data collection, research statistics and report writing and presentation.

The module aims to provide students with knowledge and understanding of the theoretical and practical aspects in the development, growth and management of small businesses. Students will develop insights, concepts, and skills necessary to understand the start-up process through the development of a small business concept.

This module aims to provide students with a systematic understanding of the theory and practice of cross-cultural management with the hospitality sector. It will allow students to understand the implications of interacting with staff and guests from diverse cultural backgrounds. It seeks to provide the students with the knowledge and skills to enable them to critically analyse and evaluate the implications of cross-cultural management and how to implement it in an operational context.

The aim of the dissertation module is to provide students with the opportunity to critically review, analyse and evaluate a topic of their choice related to the subject area of the course that they are studying. This is best done by conducting research in that topic and presenting the outcomes in a thesis. The module builds on knowledge and understanding that students may have achieved as part of an introductory research methods module. However, this is a self-contained module and it is not a pre-requisite to have been previously studied an introductory research module.

Students initially produce a proposal report of their research idea and complete a set of research ethics forms in accordance with the University’s research ethics policy. Thereafter, students work towards completing the research project with advice and guidance from the academic team. The project culminates in the submission of a capstone thesis which incorporates a thorough critical review of the literature, a detailed methodology outlining relevance and limitations, a critical analysis and discussion of the results and the critical evaluation of the outcomes of the work.

This module aims to provide students with a systematic understanding in the theory and practice of revenue management and its impact on hospitality and hotel businesses as well as their customers.  It seeks to provide the students with knowledge and skills to enable them to critically analyse and evaluate market condition, pricing strategies, inventory control tactics and customer value assessment in order to make appropriate management decisions that enable the hospitality organisations to achieve sustainable financial success.

The module will make use of simulation software both in the delivery and assessment in order to place the students in a real-world situation and allow them to understand the practical implications of decisions made within the context of revenue management.

This module is designed to enable you to have a developed understanding of the need for risk management within hospitality operations.  The module will consider risk management across other industries and seek to apply best practice to hospitality analysing changes in contemporary risk areas including supply chain, cyber risk, risk culture and appetite and improvements in risk management documentation.  The aim of this module is to develop your ability to apply risk management methods and techniques to a business to ensure effective and compliant.

Studying strategic management and analytics will provide students with knowledge and understanding of the internal and external business environment. From this, students will  develop core analytical and evaluation skills in recognising and interpreting how organisations maintain and develop competitive advantage through the use of analytics and strategic management tools. Application of analytics is a key part of this, including the concept of data, together with the application of analytical skills to select data to inform the organisation’s strategic decision making processes. Students will also be able to interpret relevant data and its implications for the organisation, together with evaluating how the organisation can use the data to support strategic management decisions.

Critical to this is the use of analytics, by which key decision makers become confident data consumers. From this, managers will be able to determine how to use data analytics as part of the strategic process. The module will explore the importance to organisations of using appropriate analytic tools to collect relevant data, make strategic recommendations from interpreting the data. In addition, the module will explore and analyse how organisations apply and implement the data derived through using analytics, evaluating the effectiveness of the data.

The module will also enable you to demonstrate and explain core theories on strategic management and the use and application of analytics, which is integral to this. On completion of the module, you will be able to recognise and apply contemporary strategic management tools, as well as how analytics are used to interpret, inform and enable strategic decision making. This will give students a wider knowledge of the importance of analytics in gathering and extracting relevant data to drive the strategic management process, enabling identification of relevant and appropriate strategies to position an organisation to maintain and develop its competitive position.

The module aims to provide students with knowledge, understanding and practical tools required to run successful projects in both academic and real-life contexts. In addition, the module aims to develop the student with sufficient knowledge to be able to recognise the role and importance of successful project managers and the use of Microsoft Project software Package in ensuring projects are sustainable.

This module is designed to critically evaluate the potential factors help to create or influence dining experience of guests. You will be able to study and analyse dining experience from social point of view while apprising to what extent atmosphere impacts on flavour and taste. Menus play an important role in creating customers’ expectations and consequent experiences. Therefore, you will appraise attributes of menus (tangible and intangible) in order to enhance the guests dining experience. Technology has become an integral part of daily life and it extends to the dining table in the form of social media and augmented reality. You will also be able to conduct a first-hand experiment and analysis of whether or not the technology can be capitalised on in order to facilitate a positive dining experience.